What do digital marketers need to know about their audience, how can they find that information, and how can they leverage it? These are the crucial questions that Socialbakers addresses in Understanding Audiences: The 2020 Guide.

This guide breaks down how to learn more about your audience – interests, demographics, sentiment, and more – and then how to see through the noise of that data to make actionable decisions. It comes at a time when marketers are under immense pressure to learn more about their audience to understand how the coronavirus pandemic has altered the digital marketing landscape and consumer behaviors.

In order to deliver ROI, it is now crucial to stay up-to-date to any changes in behaviors and to have a clear framework to fully understand your audience’s needs. That starts now.

Here are a few insights, but download the full guide to take the necessary steps towards understanding

your audience in an actionable way.

How Much Did Consumer Behaviors Change?

The global pandemic disrupted everything, including the way that consumers interact with brands.

Being largely stuck at home naturally changed habits – for example, 52% of people expect to adopt new shopping habits post-pandemic, according to a Valassis survey. Other changes include 42% of people saying that they’ve increased usage of social media, and 87% of people saying that they appreciate brands that go out of their way to deliver timely information during these often confusing times.

Keeping up with these changes is one of the top challenges facing digital marketers today.

The Takeaway

It’s clear that the value of customer experience management is infinite for marketers. By keeping up with changing interests, using social listening to analyze trends and diagnose the voice of customer feedback, and quickly adapt to what’s working (or not) marketers can give themselves the best chance to succeed by meeting, and exceeding, customer expectations.Download the report to get a full grasp on how to understand audiences in 2020, and, when you’re ready, contact Socialbakers to get a consultation from our experts.

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